I am a marketing and communications expert, obsessed with building successful hospitality and lifestyle brands.

Some clients want strategy. Some want it delivered too. I do both.

Gabrielle Stewart

For over 20 years I've been living and breathing hospitality and lifestyle brands.

I build strategy, deliver marketing plans and direct PR and communications initiatives for Australia's leading hospitality operators, local producers and beverage brands.

What sets me apart from other specialists is that I know business inside and out. I've sat on your side of the table, having co-directed a prominent Sydney communications agency for 7+ years.

Two decades in, I'm still obsessed with what makes a brand work and how it can drive business success.

Working with me looks a little different to other consultants - I dig deep to work out the best path forward. It's not guesswork.

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Where I play

BRAND INSIGHTS + STRATEGY

Insights must drive strategy. I've developed a brand diagnosis product that surfaces the insights needed to inform a successful brand strategy - no more guesswork, this is real data driving business success.

People gathered around a dinner table enjoying a meal with candles and wine glasses. 
MARKETING

I take a hands-on leadership role to develop marketing plans, oversee their implementation, or roll up my sleeves and do it myself. This offering is tailored to your existing team structure and where the gaps are - a strategic overlay that keeps the marketing plan efficient and effective.

A yellow cocktail or beverage in a clear glass with a thin stem, set against a dark red background. 
COMMUNICATIONS + PR

Essential to any successful marketing plan is the ability to write and tell a powerful story. Not every campaign has a place in media - knowing which ones do, and shaping the story that gets them there, is something I've honed over a 20-year career in this space.

Elegant dinner event in a restaurant with tables set, people mingling, and a well-stocked bar in the background, illuminated with warm lighting.

Why It Works

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One person, one contact.

THE USUAL WAY

✗ Multiple partners to deliver one project, the strategist doesn't execute

✗ The strategy shifts along the way and the direction gets lost in the handover of agencies

✗ The client's time is absorbed with multiple check ins, reports and recommendations, slowing the process down

✗ Multiple suppliers = higher costs

WORKING WITH ME

✓ One partner, with 20+ years of experience, across key marketing and brand pillars

✓ Senior counsel throughout, backed by a trusted creative team for content, design & copy

✓ A single point of contact, start to finish, increasing client productivity

✓ As a previous agency owner, I understand business and team leadership - I can step in and out of existing teams with ease.

Projects

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WESTHOLME WAGYU

  • Restaurant partnership development

  • Development of campaign and event concepts to achieve partner’s objectives

  • Introduced the brand to consumer media which now sees ongoing organic PR outcomes

  • PR support across various events and activations, leveraging restaurant partners

  • Content creation

  • Ongoing counsel to comms team

WESTHOLME WAGYU sydney. Person slicing a large, marbled cut of raw beef steak on a wooden cutting board. 
MAGMA BY DANY KARAM

  • Internal marketing director role as a consultant, overseeing internal and external teams and responsible for roll out of all marketing and comms

  • Led highly successful PR launch and continue to manage PR ongoing

  • Negotiated first ever Gourmet Traveller Reader Dinner in Western Sydney… and sold it out

  • Identified new business opps with live events, creating a point of difference and additional revenue stream

MAGMA BY DANY KARAM sydney. A man wearing a white shirt and red apron is slicing raw meat on a cutting board against a dark background. 
ARTHUR RESTAURANT

  • Worked closely with owners to develop relaunch strategy, ensuring the PR moment achieved what was required by way of repositioning the restaurant, encouraging bookings and setting it up for long term success

  • Messaging was key for this campaign, applied extra resource on redefining the story behind Arthur, using this moment to educate diners on what sets Arthur apart and its commitment to a 100% Australian menu 

  • Achieved strong PR results from the re-opening moment, landing two hero messages in 100% of editorial coverage

  • Bookings are on target and the Surry Hills chatter once again features Arthur

SANA MEDITERRANEAN

  • Launched their first store in 2024 and second in 2025, resulting in highly visible PR campaigns that drove overwhelmingly strong demand

  • Pioneered a new dining sector coined “fine fast dining” which created a great talking point for media and clearly differentiated the brand and business

  • Set the brand up for a successful growth phase of another four store openings, having built substantial brand awareness in the initial two years

SANA MEDITERRANEAN sydney. Two bowls of Asian-inspired salads with ground meat, fresh vegetables, and herbs, placed on a table with a green and white Takeout menu.